AreaGenesisAlternativeRequirement
IntegrationServer single-placement and multi-placement APIs, SDKs, React rendering, hosted tracking redirects, first-party tracking proxy rewriting, explicit event APIs, MCP, and prompt weaving.Public docs describe SDK and direct API options, including a server ad endpoint, required sessions, placements, multi-placement request patterns, impression URLs, click URLs, and proxy rewriting.Document both SDK-first and direct-API integration paths with no-fill, timeout, and publisher proxy behavior.
SDK coverageNode, Python, React, React Native, iOS, Android, and Flutter SDK contracts with hosted tracking, proxy-aware URL rewriting, attribution helpers, and custom renderer escape hatches.Public docs reference API and React packages, an ad banner/text component, theming, automatic impression tracking, and a sandbox.Keep React integration production-grade, keep API-direct escape hatches, and preserve publisher-owned UI control.
MCP and agent workflowMCP, discovery-index tools, tracked setup links, and conversion callbacks are launch-level integration surfaces.Current public Gravity materials reviewed focus on AI app SDK/API integration; MCP claims should not be made without source review.Use MCP as a Genesis differentiation point while avoiding unsupported claims about Gravity.
Ad deliveryNative sponsored suggestions that can run alongside model generation, plus prompt-weaving and publisher-controlled renderers.Public docs describe contextual suggestions rendered inline, below/above responses, side rails, search results, and page placements.Document the parallel request pattern, placement IDs, no-fill behavior, and clear disclosure requirements.
Auction and matchingExpected-value ranking that includes trust, quality, relevance, and normalized bid value.Public docs describe contextual embedding, campaign retrieval, auction, and creative generation.Show Genesis auction reasoning to publishers and advertisers.
AnalyticsDashboards and exports for publishers and advertisers, including placement, goal, variant, experiment, renderer, lead-form, CVR, CPA, CPC, CPM, and ROAS views.Public docs emphasize impressions, clicks, CTR, revenue, CPM/CPC, conversion rate, ROAS, payouts, pixel diagnostics, and advertiser events.Expose placement-level reporting, conversion goals, event exports, and experiment-compatible attribution.
Privacy and controlsHashed identifiers only, no raw PII, no third-party cookies, publisher opt-in calls, saved app controls, restricted-category gates, and policy review.Public docs describe excluded topics, category blocklists, publisher traffic controls, traffic-quality rules, prohibited categories, and approval-required categories.Make hashing, consent, blocklist, traffic-quality, and restricted-category expectations visible in docs, SDK validation, and dashboards.
Revenue modelsCPM, CPC, CPA, affiliate, and lead-gen economics normalized through attribution and settlement gates.Public docs describe campaign objectives for clicks, reach, and conversions, analytics across CPM/CPC/ROAS, and example publisher CPM ranges.Differentiate by multi-model auction support while keeping advertiser setup and publisher payout reporting simple.